We want you to feel as good in our clothes as you feel when someone hugs you. JUSTLOVE is about Ariunna, who will knit you a sweater in her family business in Ulaanbaatar, about Cristina in Barcelos, Portugal, who will sew a launch set with Japanese elements from the highest quality organic cotton for you, and about Pavla, who will dress all the beautiful Czech women with us (and these are all) to self-confidence in the form of silk sets that you can wear to bed and to parties.
We are a fashion brand that was born in the Czech Republic, with the ambition to change the lives of people all over the world. We connect nature and technology through innovations that have the potential to change the foundations of the fashion industry.
We perceive the UNSUSTAINABILITY of the current practices of the fashion industry, so we embarked on the path of sustainability. Since this term is often misused, we prefer the label RESPONSIBLE brand. It is a matter of course for us to use quality materials, produce ethically, pay fair wages, pack goods in ecological packaging and treat customers with respect. It is a matter of course for us to behave responsibly.
The name JUSTLOVE arose as a reflection of a positive emotion that is understandable and inspiring - LOVE. The word JUST refers to both encouragement or specification (only love, only love) and justice and fairness (fair, just or true).
just, true, fair + love
We help our customers LOVE their clothes a little more and for a little longer. By supporting SCIENTIFIC projects, we try to connect nature with technology and create a community of people who love fashion and at the same time help our planet every time they send a piece of clothing they no longer love to further circulation or RECYCLING.