Loving you is easy

this is not about us, it's about you

We want you to feel as good in our clothes as you feel when someone hugs you. JUSTLOVE is about Ariunna, who will knit you a sweater in her family business in Ulaanbaatar, about Cristina in Barcelos, Portugal, who will sew a launch set with Japanese elements from the highest quality organic cotton for you, and about Pavla, who will dress all the beautiful Czech women with us (and these are all) to self-confidence in the form of silk sets that you can wear to bed and to parties.

These are the 3 basic pillars on which we build together.

We are a fashion brand that was born in the Czech Republic, with the ambition to change the lives of people all over the world. We connect nature and technology through innovations that have the potential to change the foundations of the fashion industry.

We perceive the UNSUSTAINABILITY of the current practices of the fashion industry, so we embarked on the path of sustainability. Since this term is often misused, we prefer the label RESPONSIBLE brand. It is a matter of course for us to use quality materials, produce ethically, pay fair wages, pack goods in ecological packaging and treat customers with respect. It is a matter of course for us to behave responsibly.

The name JUSTLOVE arose as a reflection of a positive emotion that is understandable and inspiring - LOVE. The word JUST refers to both encouragement or specification (only love, only love) and justice and fairness (fair, just or true).


just, true, fair + love