Loving you is easy

this is not about us, it's about you

We want you to feel as good in our clothes as you feel when someone hugs you. JUSTLOVE is about feeling good not only about the clothes themselves, but also about how the clothes were made and what happens to them afterwards.

These are the 3 basic pillars on which we build together.

We are a fashion brand that was born in the Czech Republic, with the ambition to change the lives of people all over the world. We connect nature and technology through innovations that have the potential to change the foundations of the fashion industry. Everything we do, we do with the planet and society in mind. With all of us in mind.

We perceive the UNSUSTAINABILITY of the current practices of the fashion industry, so we embarked on the path of sustainability. Since this term is often misused, we prefer the label RESPONSIBLE brand. It is a matter of course for us to use quality materials, produce ethically, pay fair wages, pack goods in ecological packaging and treat customers with respect. It is a matter of course for us to behave responsibly.

The name JUSTLOVE arose as a reflection of a positive emotion that is understandable and inspiring - LOVE. The word JUST refers to encouragement or specification (only love, only love) and justice and fairness (fair, just or true).


just, true, fair + love